A TU PER TU is a series of talks organized by Confcommercio South Sardinia, featuring prominent Italian figures from the economic, political, and business sectors, such as Carlo Cottarelli, Gabriele Fava, Luigi Crespi, and Chicco Testa.

The goal was to modernize the typical institutional look, often cluttered and text-heavy. I chose a more streamlined and impactful approach: bold monochromatic backgrounds varying by theme, black-and-white portraits to unify the speakers visually, and a clear typographic hierarchy highlighting the guest’s name and the talk’s title. The A TU PER TU branding remains consistent across all posters, ensuring strong visual identity and easy recognition.