A Boche Tenorosa is a Christmas event held in Lodè, North Sardinia, celebrating local traditions through performances by tenores, traditional Sardinian poets, and a festive market featuring regional foods and crafts. The event aims to spotlight the rich cultural heritage of the area while embracing the festive Christmas spirit.

In 2022, I was commissioned by the Municipality of Lodè to create the event’s visual identity, and they were so satisfied with the work that they asked me to return for the 2023 edition. For the first edition, I designed a poster featuring a Christmas wreath that incorporated key elements of the event: the tenores, poets, traditional food, and the holiday market. This design balanced the local traditions with classic Christmas imagery. The success of the first edition led to a continuation of the same branding in 2023, with only minor updates to the color palette to give it a fresh touch.

In addition to the poster, I adapted the design for social media, newspaper advertisements, and other promotional materials. For the 2022 edition, I also proposed a photobooth in line with the event’s visual identity, which was well-received and implemented.