As part of the FITE Group team, I was involved in creating the visual identity and branding for Pasquetta Cannigione 2024, the signature Easter Monday event in Cannigione. My role extended beyond design, contributing to the behind-the-scenes operations to ensure everything ran smoothly on the day of the event.

For the creative side, I developed the entire branding concept, including the main poster and graphic design for the event. This visual identity was adapted across various platforms, from social media graphics to the official website (pasquettaarzachena.it), which I also designed. The goal was to create a consistent and appealing brand image that captured the vibrant and festive spirit of the event. 

This project highlights my ability to shape a cohesive brand identity that resonates both online and offline, ensuring the event’s visibility and success.