“My Fishing Stories” is a YouTube channel and Instagram page dedicated to sharing the passion for fishing, created by Federico Torkamani. From the very beginning, I was entrusted with building the brand’s visual identity from scratch, even before the channel officially launched. Federico’s vision was to create an entertaining and educational platform where he could share his expertise and adventures in sport fishing, while promoting ethical and sustainable fishing practices and ocean awareness. 

I designed the logo in February 2021, laying the foundation for the brand’s identity. My role extended beyond just the visual design—I also supported Federico in developing marketing strategies to help the channel grow and reach a broader audience. As the project evolved, I crafted a cohesive visual identity, which included photography services, the graphic line for the channel, video thumbnails, and animated logos used in his video content.

With a consistent and well-defined identity, “My Fishing Stories” is constantly gaining recognition as a reliable source of entertainment and education in the fishing community, standing out for its engaging approach to sharing knowledge about sport fishing and the marine environment.